Watch out for the truth bombs.
Chipotle's new satirical series about factory farming premiered Monday on Hulu.
Chipotle
With its humorous new show, Chipotle hopes to air the industrial food industry's dirty laundry and start a conversation about where our food comes from. But before you end up in that conversation, let's review which punchlines are closest to the truth.
Do industrial farms really feed oil to cows? NO.
The series follows Petro Pellet, a new oil-based animal feed, from its testing at Animoil, the evil industrial food company, through its PR campaign and into grocery stores.
“It's a completely fictitious product,” explains Chris Arnold, Chipotle's Communications Director. “Petro Pellet came into play as a way to dig into the reliance on fossil fuels.”
Chipotle
Are cows really exploding from eating oil? NO.
The fictitious Petro Pellet has a minor “side effect”: Sometimes the cows eating it blow up.
While there is no real life Petro Pellet and so no cows exploding from it, the feces and farts of industrial pigs and cows have caused enormous explosions in the last couple of years.
In the U.S., thirty to forty pig farm explosions were reported before the culprit was ultimately identified in May 2013 as a “bubbling layer” of poop foam that accumulated in manure pits. The foam of excrement, sometimes several feet high, releases methane gas, which is highly volatile and can lead to an explosion with even the tiniest spark. And just last month, the farts of 90 dairy cows blew up a barn in Germany. Thankfully, no cows were reported killed.
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